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First line:
>Since I was born in the 90's, I'm going to start from there.
And I'm going to stop right there. No, actually I skimmed the rest of it. Sadly.
The real reason anime "died" in America is because of the internet — same as the reason every other type of TV show has seen a decline. Suddenly, everyone is but a few clicks away from HD quality dubs of whatever anime they want, whenever they want. And for the ones (probably a majority, I think) of those who went on to find subbed anime to be more enjoyable, it's something you can't see on TV anyway.
If you ask me, anime is MORE popular than ever! One need not constrain themselves to just what is on TV and adhere to those schedules. Every type of person, no matter their tastes, can find an anime that suits what they are looking for. They don't need to content themselves just watching popular, low-brow kid's stuff like Dragonball and Pokemon and Sailor Moon anymore. As I said before, in just a few minutes, one can find a mature, adult anime online to get into (or a magical girl series... whatever floats your boat).
Moreover, I feel the real reason why there has been a shift is because there isn't anything particular about anime anymore. In the late 90's and early 00's, when it became popular everywhere, it was this brand new concept — art styles and plotlines we'd never seen before. Now, we all know what anime IS, it just doesn't matter that it's anime anymore; it's just a TV show that happens to be animated and happens to have been produced in Japan. There is no longer any need to slap the "anime" label on it. So anime is still everywhere, just not by the same name. The "craze" is still as widespread, just not nearly as loud and obvious. Anime is just another part of our lives and our culture, now. Like it is wont to due, America simply absorbed it and then moved on.